Vordan Karmir, a vibrant and powerful presence in Armenian music, will be headlining INNOVATE ARMENIA on September 23, 2016, at the USC campus. The band is named after an Armenian cochineal insect — a worm — that produced what became known as “the Armenian color.” A deep, striking shade of crimson red, the Vordan Karmir dye became an alluring and popular commodity among the peoples of the ancient world.
A popular music group in Armenia, the band was formed in 2009 by a group of young men in Vanadzor, Armenia’s third largest city. Members Vahan Poghosyan, Davit Grigoryan, Davit Galstyan and Payqar Chakhoyan produce innovative music, addressing issues that range from corruption to social indifference.
Vordan Karmir has travelled beyond Armenia to perform in the United Kingdom, Germany, Spain, Georgia and Russia. Their 2016 South by Southwest (SXSW) performance exposed them to a cutting edge audience of techies and music aficionados.
INNOVATE ARMENIA is a day of innovation and discovery filled with thought-provoking, fast-paced talks, interactive experiences in chess-strategy and winemaking, and a full day of music.